– The newly launched range of refrigerators comes in premium color finishing
– The range focuses on style and aesthetics with innovative features including turbo icing, convertibility and energy-saving
– The range features top mount (240 Litres), bottom mount (237 Litres), big bottom mount (325 Litres) and big top mount (328 Litres) models
National, October 2023 – Haier Appliances India (Haier India), the global leader in Home Appliances and the World’s Number 1 brand in Major Appliances for 14 Consecutive Years* today announced the launch of its latest Metalustre series, a range of refrigerators with a colourful steel finish. With this, Haier takes another step towards enhancing the kitchen space for consumers while adding a modern finish to their everyday living.
The new Metalustre series represents the unique colorful steel finish across the top-mounted and bottom-mounted refrigerators, bringing together the brand vision to launch the best of customer inspired innovations in India. A complete ‘Made in India, Made for India’ product, Haier’s Metalustre range of refrigerator series is being manufactured at its state-of-the-art facility in Ranjangaon, Pune.
Commenting on the launch of the new Metalustre series, Mr. NS Satish, President, Haier Appliances India said, “In a world where customers are constantly looking for high-end home appliances, Haier’s new Metalustre refrigerators are set to elevate the kitchen landscape. With their vibrant steel finish, these refrigerators are designed not just to store food but to inspire and uplift, making every visit to the kitchen a delightful experience. The introduction of a colorful steel finish showcases Haier’s commitment to both functionality and aesthetics. It reflects our dedication to understand the diverse needs and preferences of Indian consumers and bringing in the best-in-segment products to customers across India.”
Attractive colors and aesthetic finish
The Metalustre refrigerators come with a colorful steel finish that gives a premium aesthetic. Available in three vibrant hues – Green Inox, Storm Inox, and GE Black, Haier’s new range of Metalustre refrigerators is perfect for upgrading the look of the kitchen. The visual appeal of the refrigerators, combined with their modern functionality, offers a luxurious touch to the interiors.
Versatile capacity for specific needs
The newly launched range of refrigerators come in varied capacities to suit the needs of every family. The range features different models like Top Mount (240 Litres), Bottom Mount (237 Litres), Big Top Mount (328 Litres) and Big Bottom Mount (325 Litres) to meet the requirements of each household. The Bottom Mount and Big Bottom Mount refrigerators are designed specially to reduce bending by 90% for the convenience of the user and offer more space for storage.
Stabilizer Free Operation
The newly launched Haier refrigerators in the Metalustre range boast a stabilizer-free operation, ensuring these appliances remain resilient against voltage fluctuations. This feature is available in the Top Mount and Big Top Mount models. With the Stabilzer-Free operation, the refrigerators remain safeguarded against damage to the compressor, enhancing durability and reliability. Customers need not worry about power surges, and they can enjoy consistent cooling without the need for an external stabilizer.
The Metalustre range of Haier refrigerators come with a Turbo Icing feature. Available in the Top Mount and Big Top Mount models, this feature enables rapid cooling and freezing. Turbo Icing not only saves time in setting ice, but it also helps in efficiently preserving food’s freshness and flavor, making the refrigerator class apart. The Bottom Mount models come with a 1-Hour icing feature, which also ensures swift freezing for a family’s convenience. One can easily enjoy chilled beverages and frozen treats in no time with this functionality.
The Big Top mount and Big Bottom mount models come with Triple Inverter and Dual Fan technology, delivering energy efficiency and precise cooling. This feature ensures consistent temperatures throughout the sections of the refrigerators for uniform cooling, freshness, and reduced power consumption for food preservation needs. The newly launched Metalustre range also comes with a Twin Energy Saving Mode, optimizing power consumption for eco-conscious users. The innovative Dual Fan Technology allows air flow from multiple inlets in the refrigerator helping keep different food items fresh for a longer period.
With the convertible feature, one can convert the refrigerator to 100% Fridge Space and store more. The Haier refrigerators incorporate advanced technology that enables users to regulate the temperature of each section independently. With separate temperature controls for each compartment, homeowners can establish ideal conditions for preserving fruits, vegetables, meats, dairy products, and frozen goods. Ranging from 5-in-1 convertible abilities to 14-in-1 convertible features, the new range of refrigerators cater to the needs of Indian households very efficiently.
Price, availability, and Warranty
The newly launched refrigerators in the Metalustre range come with 2 years warranty on Product and a 10 year warranty on the Compressor.
Category Model Pattern MRP (in INR)
TM HRF-2902BGI-P Green Inox 35490
TM HRF-2902BGB-P GE Black 35490
BMR HRB-2872BSI-P Strom Inox 36490
BMR HRB-2872BGB-P GE Black 36490
BTM HRF-3782BGI-P Green Inox 49990
BTM HRF-3782BGB-P GE Black 49990
BBM HRF-3752BSI-P Storm Inox 53990
BBM HRF-3752BGB-P GE Black 53990