New Delhi, January, 2024: EaseMyTrip.com, one of India’s second largest online travel tech platform has launched its new subsidiary, EaseMyTrip Insurance Broker Private Limited. This is a strategic move by the company to diversify its service portfolio and tap into the insurance market by creating a specialized product to solve customer needs. The new venture is expected to solidify EaseMyTrip’s position in the industry and cater to an INR 7.9 trillion market with EaseMyTrip’s own 20 Million userbase.
India is the fifth largest life insurance market in the world’s emerging insurance markets, growing at a rate of 32-34% each year. The Indian Insurance market is expected to reach US$ 200 billion by 2027. The subsidiary is a testament to the brand’s unwavering commitment towards increased customer satisfaction and offerings. By entering into the insurance brokerage domain, the company aims to not only enhance its service portfolio but also set up new avenues to increase business operations and revenue.
EaseMyTrip Insurance Broker Private Limited has been incorporated as a distinct entity under the umbrella brand. Mr. Nishant Pitti, the esteemed promoter of ETPL, assumes the role of Director in the newly formed subsidiary. His leadership and expertise will play a pivotal role in guiding the company towards success in the insurance sector.
Mr. Nishant Pitti, CEO and Co-Founder, EaseMyTrip, expresses his enthusiasm about the venture, stating, “We are elated to announce the launch of EaseMyTrip Insurance Broker Private Limited. This new subsidiary is a major step forward for us as we diversify our services and enter the insurance market. We aim to offer complete travel ecosystem for our customers and this new addition is a progressive step towards the same. With our strong standing for excellence and customer satisfaction, we are confident that we will make a lasting impact on our existing and new customers.’’
EaseMyTrip Insurance Broker Private Limited intends to revolutionise the insurance industry by innovation and a client-focused mindset. EaseMyTrip’s reputation as a progressive and dynamic brand is further cemented by the company’s dedication to offering comprehensive insurance solutions that will cater to the need of the hour for the customers.